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About Us

The story of The Inspire Food Company started back in 2011 when the bubble tea business in Germany was starting to bloom. We thought -- "Let’s start our very own bubble tea shop!" 

Boba Time

After 12 months of planning and preparing to launch our first shop in the summer of 2012, we noticed, while operating it, the following challenges:

  • Quality issues and inconsistencies of the ingredients
  • Questionable business etiquette and suspicious dealings from suppliers

Right there and then we decided that we wanted to make a difference

Our goal became to offer the highest quality bubble tea ingredients to other bubble tea shop owners like us - who were struggling with what was available on the market at the time.

After a couple years of perfecting our operations, we became the largest distributor of high-quality bubble tea supplies in Europe for wholesale and resale customers.

Innovation is truly key to us: With special flavour combinations and our various packaging sizes of fruit pearls (450g,1kg and 3.2kg), we have opened new ways for consumers to create their bubble tea experience at home, by purchasing through our international Amazon stores or one of our websites.




We only work with partners that share our values of distributing honest and responsible products. Our standards are untouched when it comes to the composition of the product’s ingredients, production processes, plant audits, and complying with the strictest EU food and drug laws and regulations.


We carefully select and test each ingredient before it goes live on our website.

We know the importance of great customer experience and have a multi-lingual team which is happy to assist you with all your queries. Please click HERE to contact our support team.



Core Values



Joram Kallai

Founder & CEO
Task and responsibilities: Business strategy, stakeholder management, and teambuilding
Languages: Dutch, English, German (and a little bit of Mandarin)
Favorite Bubble Tea: Organic Matcha milktea with Tapioca pearls
What am I enthusiastic about after work: Entertaining my daughter!

Marijn Gommans

Corporate Development Manager
Tasks and responsibilities: Stock management, webshop updates, and other developments
Languages: Dutch, English and German 
Favourite Bubble Tea: Strawberry milk tea or honeydew fruit tea 
What am I enthusiastic about after work: spending time with the family, travelling, going to the beach, running, playing saxophone in a brass band

Yelena Ten

Product Manager
Tasks and responsibilities: New product development, supplier sourcing, product quality & compliance management
Languages: Russian, English, Italian, and Chinese (Mandarin) and some Korean.
Favourite Bubble Tea: Black Milk Tea with Tapioca, Salty Caramel cheese and Oreo =) 
What am I enthusiastic after work: Travel, food, yoga, meeting interesting People, trying and creating something new, enjoy time with the people I love.

Michel Morel

Webshop Operations Manager
Tasks and responsibilities: Customer Service, Management of orders and shipment tracking 
Languages: French, Guadeloupean Creole and English
Favourite Bubble Tea: Lychee Nata de coco Fruit Tea
What am I enthusiastic after work: Play Volleyball inside and outside, go to the gym without trying to look like Schwarzenegger, spending time with my lovely cat, chilling out with friends and family at a BBQ

Nina Bernhardt

Key Account & Business Development Manager
Tasks and responsibilities: Account management of resellers and retail, Social media & Creative consulting
Languages: English and German
Favourite Bubble Tea: Passionfruit Black Ice Tea with extra mango pearls
What am I enthusiastic after work: my dog, art, fitness, making travel plans

Robert Franklin

Digital Marketing Specialist
Tasks and responsibilities: Digital Marketing and North America region development
Languages: English and Mandarin Chinese
Favorite bubble tea: Tea with mango fruit pearls
What makes me enthusiastic after work: Traveling to new places and meeting new people

Kimberly Abellanosa

Customer Service Representative
Tasks and responsibilities: Providing fast and polite responses to all customer queries & fulfilling various admin tasks
Languages: English, Filipino
Favorite Bubble Tea: Coffee Popping Bobba Pearls
What makes me enthusiastic after work: Its just so awesome to learn new things everyday. At times I love to run indoors, chill in the couch and watch movies or tv series.

Viktoria Barsony

Head Accountant
Tasks and responsibilities: Finances, Accounting
Languages: English, French, Hungarian
Favorite bubble tea: Mango Popping Bobba Pearls
What makes me enthusiastic about after work: I feel great if I can achieve everything I planned for the day, read a good book, go for a hike with the kids and my dog.